Why I won't do pink in October - Think before you pink

Know where your money goes before you purchase or donate

Do you know someone, or have you yourself been, diagnosed with breast cancer? I'm willing to guess there are few people that do not know a family member, friend, or co-worker diagnosed with breast cancer. We are past the point of needing to raise awareness about cancer - we need answers about how and why so many women are getting breast cancer. The pink ribbon started out with good intentions but has now become a token symbol of support without much substance. There are little to no regulations for the use of the pink ribbon so your purchase of a product or service may not result in any meaningful benefit to women living with and dying from breast cancer.

So, what's the big deal?

Some businesses that use the pink ribbon may be contributing directly or indirectly to the epidemic of breast cancer. Some businesses that use the ribbon benefit from treating patients with cancer. The focus needs to shift from solely on drugs to treat cancer to finding out how and why so many more women are getting breast cancer. We also need to make access to screening and treatment equitable for all people. Women of color and socioeconomically disadvantaged  women do not receive the same quality of care.

Before you purchase a product or service thinking that your money is going to a good cause, find out how much and to what a business is actually donating. 

What can I do?

First, learn why pink is a problem

Go to Breast Cancer Action (BCA) and learn more about the conflicts of interest in the cancer industry and what BCA does to truly benefit women living with and dying of breast cancer. If you are able and inspired, please donate to BCA.